MODERN BRAND & WEBSITE DESIGN FOR
BEAUTY, WEDDING & DESIGN BUSINESSES
BASED IN PHOENIX, ARIZONA —
GROWING BRANDS WORLDWIDE
Claim your place at the front of the pack.
In a saturated market, refined brands reign supreme. A polished, intentional brand isn’t just nice to have—it's designed to help you attract opportunity and build trust at every touchpoint, opening doors for press, partnerships, and a flowing waitlist from referrals.
At Lion Claw, we craft end-to-end brand experiences that position you naturally at the forefront of your industry. While you focus on your big vision, we handle every element of your brand evolution — brand identity, website design, copywriting, SEO, booking systems, marketing strategy, artistic direction, and more.
“If you found Kelsey, then look no more. She is IT! I can truly say that I wouldn’t be where I am now without her. Kelsey understood the assignment and DELIVERED! Her creative design eye, shaped by her extensive experience in website creation, proved invaluable throughout this project. That’s even before mentioning her helpful insights on small business management. 10/10, highly recommend.”
LAUREN B.
OUR SERVICES
OUR SERVICES
Website Design & Development
Your website is your always-on brand ambassador, turning visitors into admirers and admirers into clients—even while you get 8 hours of that sweet beauty sleep. This digital asset, which you build and pay for once, is an invaluable marketing tool that will work for you 24 hours a day, 365 days per year, for years to come. We’ll create a modern, aesthetic Squarespace website that perfectly aligns with your brand. Plus, with a drag-and-drop interface, you’ll feel confident making future edits to your website so it can always grow with you.
WEBSITE DESIGN
WEB DEVELOPMENT
SEARCH ENGINE OPTIMIZATION (SEO)
USER EXPERIENCE
THIRD-PARTY INTEGRATIONS
E-COMMERCE
OFFERINGS
Brand Identity
We craft brand identities that tell your story and resonate with your people. From stunning logos and hand-drawn illustrations to thoughtfully-curated color palettes and typography, we weave together the elements that make your brand unforgettable. You’ll walk away with a foundation that feels authentic to you and embodies the perfect blend of modern and timeless. All you have to do is share your vision and we’ll use our years of bring your brand to life.
BRAND STRATEGY
LOGO DESIGN
VISUAL IDENTITY
CUSTOM ILLUSTRATIONS
COLLATERAL
BRAND GUIDELINES
OFFERINGS
Honeybook Setup
Streamlined systems are vital for a stress-free business, and that's why we specialize in Honeybook setups that work as hard as you do. From booking workflows to automated communications, we blend efficiency with customization to create systems that are completely tailored to your business. With our CRM setup services, you’ll have more time to focus on doing what you love, while your backend runs like a dream. Let us help you stay organized, impress your clients, and scale with confidence.
INQUIRY FORMS
BOOKING BUNDLES
EMAIL TEMPLATES
AUTOMATIONS
PIPELINE OPTIMIZATION
INSTANT BOOKING FORMS
OFFERINGS
Recent Work
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Hi, I’m Kelsey!
OWNER + DESIGNER
Welcome, and thanks for being here! While I am a fellow business owner, the titles I am most proud of are wife, mama, sister, and daughter. I’m an Arizona native and truly love living here. As a Virgo, you already know I’m an organization queen, and as some might say a magician. Ready to be guided through a brand evolution?
DESIGNING CLEAN & MODERN WEBSITES FOR:
Makeup Artists / Hair Stylists / Estheticians / Florists / Wedding Planners / Photographers / Event Vendors / Interior Designers / & More
If you’ve reached the moment when your excellence outpaces your image…
You know your website is meh, but you’re too busy working in your business to work on your business.
You find DIY websites to be overwhelming. You don't have the expertise or time to navigate everything at once.
As a visual-driven business, you know aesthetics are everything. You want a website that isn’t just “good enough,” but one that attracts ideal clients.
You want to stand out in a saturated industry and make it easy for clients to find and book with you.
You want a brand and website that feels luxurious and communicates your value and experience to clients.
…I’m the expert who can take it all off your hands and deliver.
AN EXPERIENCE THAT’S TRUE TO YOU
Lion Claw is your all-in-one solution, where you can hand over your vision and trust that everything—branding, copy, design, backend optimization, and even your booking systems—will be handled without any coordination or micromanagement.
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Ally's Beauty Bar
“If you’re just thinking about branding or doing a website refresh, DO IT and do it with Lion Claw!!! Kelsey was beyond sweet and patient with me through this entire process. She was understanding and thorough in every step making sure I was happy with everything. I am so beyond impressed and thankful to have been able to work with her and recommend to EVERYONE! My new branding and website refresh has given my business the professional boost it needed just in time for my next bridal season.” -Ally
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ZoriGlam
“Thank you!!!!!! I seriously cannot thank you enough. it’s been life changing and working with you was a dream. Honeybook has changed my life. I am forever grateful for you seriously it’s been a game changer. It’s amazing. I seriously can’t believe I waited this long. So so happy you’re so busy! you deserve it all!! I’ve been recommending you to all my makeup artist friends too!” -Zori
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Maya Design
“I can’t say enough good things about working with Kelsey. She really cared about understanding my goals and what I would like to achieve. The site turned out so beautiful and it also feels completely me and it truly reflects my brand. Kelsey was very professional and the process was effortless, the experience was collaborative and enjoyable, and it shows! If you are looking to rebrand your business or renew your website I would definitely recommend Kelsey as I'm thrilled with the outcome!” -Maya
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Makenna Wesley Health & Fitness
“Working with Kelsey was an absolute dream! Kelsey is extremely organized, and I loved that she provided me with updates throughout the process so I knew exactly when the website would go live. Lion Claw Creative is truly a one stop shop for any website and design needs. I am very grateful for her creative vision and for the suggestions, feedback, and personal touches she provided, and I would 1000% recommend Lion Claw Creative to anyone looking for a website refresh or brand new website from scratch. Thank you for the continuous support even after my website has launched, you are the BEST!” -Makenna
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A.Rey Makeup Artistry
“Kelsey is absolutely amazing at what she does! Not only does she listen thoroughly to what exactly you are looking for, but she takes steps above and beyond to make sure you understand every piece of the assignment. Whether it’s a website refresh or starting from scratch! Her collaborative approach makes everything seamless and comfortable. I cannot recommend her enough to do absolutely anything that has to do with your business. Connecting and working with her has not only been great for my business but it has been a blessing to meet such an amazing human!! I recommend her 1000%.” -Amanda
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Tailored Catios
“Kelsey is a go-to expert in website design. I’ve just launched a new business without any experience of building something from the ground up, and the experience has been made so much easier solely due to her expertise, responsiveness, and willingness to provide endless advice and support. Kelsey created a website for my business that truly reflects its goals and values. Her creative design eye, shaped by her extensive experience in website creation, proved invaluable throughout this project. That’s even before mentioning her helpful insights on small business management. 10/10, highly recommend.” -Lauren
FIRST IMPRESSIONS MATTER
Want to be remembered? The difference is in the details.
“Kelsey is a remarkable design partner in every way — savvy in web design, creative strategy, branding, marketing and the digital space. A true professional, Kelsey is organized, responsive, meticulous about every detail and consistently delivers above and beyond to ensure every aspect of the project is managed and executed seamlessly.”
SHANNON K.