5 Reasons Your Business Needs a Website

Many small business owners wonder if creating a website is worth it. So much marketing happens through word of mouth and recommendations, that they are unsure about the added hassle of building a website and keeping it up to date — business owners have so many things on their plates already.

However, here are five critical reasons you need a website for your business.

Customers Need a Website to Find You

A whopping 91% of consumers say they look a business up online before they visit the first time. No website means those customers may never bother coming to your location and seeing first-hand how great you are.

With a professionally designed website, you have access to a marketing tool that works for you 24 hours a day, 365 days year, generating leads with no effort on your part. You pay once, and it keeps working for you for years.

A Website Proves You’re the Real Deal

When customers spend their time looking on the web before they visit a business, they are looking for two things.

First, they want to see if you offer what they want.

Second, they want to make sure you’re legitimate and that you’re still open. Word of mouth continues to spread even after businesses shutter, so consumers need to know you’re open for business before they take the time to travel to you.

A Website Helps Improve Your SEO

When those 91% of consumers are searching for businesses like yours, you need to appear on those search results. A carefully crafted website optimizes your SEO so you rank when people look for your type of business.

Social Media Is a Wonderful Tool — But Your Audience Is Never Yours

If you’re not using social media to market your business, you’re missing out on a critical marketing tool. Growing your followers there and seeing them share your posts feels amazing. But you lose them if the site goes out of business or decides to cancel your account — which they can do for any reason. You’re also at the mercy of the algorithm that decides when to show your posts.

A website allows you to capture your customers’ contact information and save it so you won’t lose them.

You Get Important Data to Improve Your Customer Experience

All that information you can’t get from your social media followers? You can get it from a website. You can see what locations people come from when they search, what pages and links they use most often, and what words they use when they search for you. That data can be used to improve your website, but also to make sure you’re offering exactly what your customers need.

Ready for a clean, modern website you love — and that converts visitors into happy customers? Contact me today so we can get started.